A
D
I
N
G
.
.
.
GA4 — Set Up Properly, So You Know What's Actually Working
Google Analytics 4 is the only web analytics platform you have going forward — but most UK businesses have it installed incorrectly, missing critical events, or generating data nobody understands. Avrix Digital's GA4 consultants set it up properly from day one — or fix what's broken in your existing setup — so you have reliable, actionable data you can trust. We work with businesses at every stage: from a brand-new GA4 installation and Google Tag Manager setup, to complex e-commerce tracking, custom Looker Studio dashboards, and ongoing analytics support. If you want to understand what your website visitors are doing and why, we make that happen.
The GA4 Challenge Most Businesses Face
When Universal Analytics was switched off, most businesses had GA4 installed in a hurry — without proper configuration. The result is a setup that records sessions and pageviews but misses the events that matter: form submissions, phone clicks, purchases, scroll depth, video plays. Without these, you're flying blind. Your marketing team can't prove what's working, and you can't make data-driven decisions with confidence.
Our GA4 audit process identifies every gap in your current tracking setup. We then rebuild your configuration correctly — implementing all the key events, setting up conversion tracking, and connecting everything to your ad platforms and CRM. The outcome is a clean, complete data set and a Looker Studio dashboard that gives you a real-time view of your business performance in plain English.
Possibly. The majority of GA4 setups we audit are missing between 40% and 80% of the events that should be tracked. A 30-minute free audit call is the fastest way to find out if your current setup is giving you the full picture.
Google Tag Manager (GTM) is a free tool that lets you manage all your tracking codes in one place without editing website code for every change. We recommend using GTM for all GA4 implementations — it makes your tracking more flexible, maintainable and reliable.
Yes. E-commerce GA4 tracking is a specialism of ours. We implement full purchase funnel tracking — from first visit to completed transaction — including product impressions, add-to-cart, checkout steps and purchase events. This works on Shopify, WooCommerce, Magento and most other platforms.
Looker Studio (formerly Google Data Studio) is a free dashboard tool from Google that connects directly to GA4 and other data sources. We build custom dashboards that show you the metrics that matter to your business — updated in real time, accessible by your whole team, and designed to be understood without a data degree.
A standard GA4 setup with GTM, core event tracking and a Looker Studio dashboard typically takes 5–10 working days. For complex e-commerce setups or sites with large numbers of custom events, allow 2–3 weeks. We provide a full project timeline and documentation on completion.